Not just any dinner party, but one with a very carefully-curated guest list of very different characters and personalities.
There might be a trustworthy doctor ready with advice, a glamorous socialite talking about the latest trends, a radical activist ready to recruit you to their cause and a daring explorer sharing adventure stories, all mingling together.
Your customers are walking into the party as first-time guests. They're all alone and they are looking for the first friendly face. Brands with an intentionally-designed, and well-inhabited brand character are the most irresistible to their characters.