– Jennifer Whetzel, Founder
Jennifer grew up working in her family’s regionally-famous Polish Sausage business learning early-on the power of a brand that forms emotional connections with its customers.
Her career journey included retail operations and merchandising at 7-Eleven, a focus on PR on a military base in Japan, and a number of years branding businesses at advertising agencies. To round out her career she crafted strategies based on data at a consumer research firm, launched a dozen new animal-health supplements, and dabbled a bit in experiential marketing strategy.
She got her medical marijuana card the day she moved to Maine in 2017 to help manage symptoms from multiple immune disorders. She credits cannabis and the friends she met in her local cannabis community as playing a key role in managing and healing from PTSD.
As she spent more time in the community, she realized she could lend her expertise to busy cannabis entrepreneurs who were much too busy to focus on learning how to create a strong, memorable brand. She put her hard-earned and well-practiced branding skills to use and created a Brand Discovery Process that helps clients design their own Brand Character, Identity, Style and Strategy.
Glen is a Rhode Island native who fell in love with Boston while attending art school and has made the city his home for the last 25 years.
He caught the entrepreneurial bug early in his career and after a few stints as a designer with small creative studios, Glen founded a boutique agency in Jamaica Plain. For ten years he made companies like IBM Rational Software, Emerson College, Massachusetts Institute of Technology, and Eastern Bank look like rock stars.
Eventually joining forces with a start-up marketing firm, Glen ran the creative team at what became one of the fastest growing communications agencies in Boston. There he worked with PR, marketing and social media teams to create cross-media campaigns that involved direct mail and digital advertising, websites, micro-sites and landing pages, email campaigns, PowerPoint and Keynote presentations, and trade show booths and graphics. He has been involved with web design firms, app design agencies, and most recently left a senior position at a brand experience agency working with brands such as Marriott, Fujifilm, IBM Security, and Siemens.
After a career focused on big brands Glen was looking for an opportunity to work with smaller groups that have a mission to make a difference in people’s lives. Focusing on branding for the cannabis industry gives Glen the opportunity to build brands that bring relief and joy to medical marijuana patients and adult-use consumers.